Finding out about your guests
Guest understanding is no longer an option, it’s your next growth lever!
Discover how our CRM can help you get to know, target and retain your customers.
It’s free and there’s no obligation!
SEGMENTATION
Divide your customers into groups to better understand them and respond to their needs in a personalised way.
ANALYSIS
Analyse, identify and understand your customers to provide them personalised offers.
PERSONNALISATION
Segment your customers (age, preferences, situation) to adapt every marketing action.
DIFFERENTIATION
Differentiate yourself from your competitors by anticipating each customer's needs!
Do you know your customers?
Transform your customer relationships with our segmentation tool!
As you know, the key to success in the hospitality industry lies in understanding your customers. Our segmentation tool analyses their preferences, behaviors and needs to help you create incredible, personalised experiences.
You can then tailor your communication to meet specific expectations, reinforce the relevance of your marketing, and increase the effectiveness of your campaigns.
Unique customer experiences
Target your offers to the customers who will appreciate them!
Our segmentation tool is an invaluable ally in deciphering your customers’ perceptions of your hotel and services. It quickly sheds light on their needs and expectations, while precisely identifying areas for improvement.
An example of a problematic handled with segmentation:
Boost the sale of your suites?
- Who: what type of customer (nationality, type of customer, reason for stay, etc.) usually stays in your suites?
- What: what offers (packages, rates) work with your customer suites?
- How: when (lead time) and how (distribution channel) are your suites booked?
- Adapt your target, your offer and your communications accordingly!
Segmentation criteria
Segmenting your audiences means identifying homogeneous groups of consumers with similar characteristics who are clearly distinct from one another.
This enables you to target your communication across all touchpoints, thanks to powerful segmentation features that are an integral part of the creation and deployment of all customer journeys.
Discover how our CRM can help you get to know, target and retain your customers.
It’s free and there’s no obligation!