How to get your hotel booked in off-peak periods?
Segment, target and launch smart offers to boost your occupancy rate.
Our team show you how to optimise your occupancy rate !
It’s free and there’s no obligation!
SEGMENTATION
Divide your customers into groups to better understand them and respond to their needs in a specific way.
ANALYSIS
Analyse, identify and understand your customers to provide them suitable offers.
PERSONNALISATION
Segment your customers (age, preferences, situation) to personalise every marketing action.
DIFFERENTIATION
Differentiate yourself from your competitors by anticipating each customer's needs!
Identifying and understanding your customers...
Transform your customer relationships using our segmentation tool!
As you know, the key to success in the hospitality industry lies in understanding your customers. Our segmentation tool analyses their preferences, behaviours and needs to help you create incredible, personalised experiences.
- Who: what type of customer usually arrives on Sundays?
- What: what types of products (room types, offers) are reserved?
- How: when and through which channels do your customers book most on Sunday evenings?
... To make personalised offers!
Target your offers to the customers who will appreciate them!
Our segmentation tool is an invaluable ally in deciphering your customers’ perceptions of your hotel and your services. It quickly highlights their needs and expectations, while precisely identifying the areas for improvement.
For example, you could offer special packages to city-dwellers in the surrounding area or send late check-out offers to couples who are still at the hotel after their Saturday night.
Our segments at a glance:
The essentials :
Customer knowledge
A better understanding of your customers and their needs, what drove them to stay with you, and what you need to do to keep them coming back.
Reliable data
Data is collected at source, linked to PMS, pre-check-in, pre-stay, and satisfaction surveys sent by our CRM, and constantly updated.
Multi-establishment
Analysis by activity (restaurant, spa, hotel, etc.) to better understand customer behavior and needs by type of activity, and improve cross-selling opportunities.
Simplified analysis
Evaluate the effectiveness of your commercial strategy more efficiently with feedback on offers such as: opens, clicks, revenue generated, and number of bookings…
Our team show you how to optimise your occupancy rate !
It’s free and there’s no obligation!