WhatsApp for hotel
Hotel communications reach 91% of engagement!
Want to know more about WhatsApp and our CRM?
It’s free and there’s no obligation!
Context
Located in the heart of Nice-France, the Khla Nice Hotel*** welcomes urban, connected guests looking for simplicity. In an environment where responsiveness and personalisation have become essential, the team wanted to streamline its exchanges with travellers throughout their stay, without adding workload. The hotel adopted the WhatsApp tool, integrated with Experience CRM, to modernise its communication and create natural relational and commercial opportunities.
Challenges & solutions
- Achieve higher answer rates than traditional channels
- Improving customer satisfaction and experience
- Simplify exchanges with a channel widely used by the public
- Save operational time
- Harmonise customer relations practices across all Summer Hotels
- Promoting an integrated means of communication for all
- Introducing more responsive and direct communication, positively perceived by customers
- Answer via the internal messaging hub
- Set up automated key messages
- Deployment across the hotel group, with personalised campaigns
Results
A well-integrated tool, better-perceived messages, an enhanced customer experience. The hotel quickly noticed the difference. Discover the tangible results obtained from the campaigns.
Integrating WhatsApp into our customer journey has been an accelerator: more reactivity, more opportunities and a real consistency for the hotel group.
85%
of deliverability
91%
of messages opened generated customer engagement
74%
average open rate for WhatsApp messages
1 in 2 guests
having received the campaign, begins the conversation with the hotel
Want to know more about WhatsApp and our CRM?
It’s free and there’s no obligation!
Download the case study in PDF HERE