How to get your hotel booked in off-peak periods?
Experience provides you with an intelligent segmentation tool to analyse your customers’ habits and behaviour, enabling you to understand them better and target them more effectively.
SEGMENTATION
Divide your customers into groups to better understand them and respond to their needs in a personalized way.
ANALYSIS
Analyze, identify and understand your customers to provide them with personalized offers.
PERSONNALIZATION
Segment your customers (age, preferences, situation) to personalize every marketing action.
DIFFERENTIATION
Differentiate yourself from your competitors by anticipating each customer's needs!
Identifying and understanding your customers...
- Who: what type of customer usually arrives on Sundays?
- What: what types of products (room types, offers) are reserved?
- How: when and through which channels do your customers book the most Sunday evenings?
... To make personalised offers!
Case study : A change of scenery just a few metro stops away.
With Experience, a hotel in the centre of Paris has increased its occupancy rate on Sunday evenings. How did it do this?
An analysis of its segmentation showed that the majority of its Sunday guests were local Parisians.
So the hotel created an offer inviting locals to enjoy a night’s escape close to home, enhanced by an exclusive culinary and relaxation experience.
The result was spectacular: a significant increase in demand, so much so that the offer was extended over several days.
Find out how Experience can help your hotel!
Do you know your customers?
Transform your customer relationships using our segmentation tool!
As you know, the key to success in the hospitality industry lies in understanding your customers. Our segmentation tool analyses their preferences, behaviours and needs to help you create incredible, personalised experiences.
You can then tailor your communication to meet specific expectations, strengthen the relevance of your marketing, and increase the effectiveness of your campaigns.
Offer unique experiences!
Target your offers to the customers who will appreciate them!
Our segmentation tool is an invaluable ally in deciphering your customers’ perceptions of your hotel and your services. It quickly highlights their needs and expectations, while precisely identifying the areas for improvement.
Let’s take the example of Club Med, which has mastered the art of segmentation perfectly, and manages to reach its target audience with just two criteria:
First of all, they have to choose between “Sea” and “Mountain”; then, between travellers with or without children.
In response, they offer products tailored to travellers’ preferences, meeting their expectations and requirements.
Find out how Experience can help your hotel!
Our segments at a glance:
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Our advantages
Customer knowledge
A better understanding of your customers and their needs, what drove them to stay with you, and what you need to do to keep them coming back.
Reliable data
Data is collected at source, linked to PMS, pre-check-in, pre-stay, and satisfaction surveys sent by our CRM, and constantly updated.
Multi-establishment
Analysis by activity (restaurant, spa, hotel, etc.) to better understand customer behavior and needs by type of activity, and improve cross-selling opportunities.
Simplified analysis
Evaluate the efficiency of your sales strategy more effectively. Evaluate results for each type of customer, so you know where to focus your offers.
Internal organization
Improve sales team organization by assigning a customer type to each agent. By focusing in this way, they will be more competent in their field.