This digital upsell strategy help us to enhance the customer experience. In addition, the investment in CRM was quickly covered by the revenue generated.
Sell more
thanks to digital upselling !
Our team shows you how to use the pre-stay period to boost your revenue!
It’s free and there’s no obligation!
Our team shows you how to use the pre-stay period to boost your revenue!
It’s free and there’s no obligation!
Context
The Fourvière Hôtel Lyon**** unveils a place steeped in history where the charm of the past meets contemporary elegance. A former 19th-century convent, the hotel offers unique services, 75 distinctive rooms, a bistronomic restaurant, seminar rooms, secure parking, a wellness area, and personalised attention. In this exceptional surroundings, the implementation of customer relations campaigns and digital upsell strategy are a major lever for highlighting each experience, strengthening loyalty, and enhancing each guest’s stay.
Challenges & solutions
- Optimise additional sales
- Offer a variety of services in the same place, at the right time and to the right customer
- Ensure a smooth and personalised experience
- Do not increase the workload of the front office
- Include a list of services in pre-stay communications
- Using the segmentation power of the CRM
- Use data to personalise messages
- Automatically return services charges to the PMS
Results
The hotel achieved exemplary results as soon as the additional services were introduced in the pre-stay process!
+45%
turnover generated compared to the 1st year
150H
operational gains in reception through the automation of sendings and invoicing services management
83%
of completed forms resulted in service booking
2681
services reserved in 2024
Our team shows you how to use the pre-stay period to boost your revenue!
It’s free and there’s no obligation!