Forget impersonal email campaigns sent to your entire database. Instead, use campaigns tailored to your clients’ profiles and generate €31 for every €1 you invest.
Creating a emailing list
The "Experience" hotel CRM provides over 50 criteria enabling you to segment every email
General segments
- Travellers with a future booking
- Travellers currently at the establishment
- etc.
Segments for hotel groups
- Send to all hotels in the group
- Send to a single hotel in the group
- etc.
Segments associated with last stay
- Price code for last stay
- Channel for last stay
- Segment for last stay
- etc.
Segments linked to stays
- Booking date
- Arrival date
- Stay length
- Room category
- Reason for travel
- etc.
Segments associated with email campaign activity
- Campaigns received
- Campaigns opened
- Campaigns clicked
- etc.
Segments linked to clients
- Client country
- Client language
- Number of stays
- Age
- etc.
Automated campaigns
Don’t have time to create an email campaign?
Use our 5000 automated options
Analyse your clients
With the comprehensive information collected about your clients, the CRM creates ongoing contact with them at times you think relevant: birthdays, personal events, 1 year after they leave the hotel, etc.
Save time
The smart CRM automatically keeps in touch with your clients. Focus on what matters: the clients at your hotel!
Attractive campaigns in your hotel colours
One-off campaigns
Our CRM has a tool for creating marketing emails and newsletters accessible to all kinds of users! Make your templates in just a few minutes and share your latest offers and news with your clients without wasting any time
Email campaigns analysis
Accurately calculate your revenue
More emails are being read on phones, while final bookings are made on computers.
As a result, you can’t necessarily track the true turnover generated by your email campaigns.
Thanks to our tracking system, all bookings stemming from your email campaigns are correctly identified, whether they’re made straight away or after a few days, using one or more devices (computer, tablet, etc.)
“In 2020, my email campaigns generated €121,516 in bookings. Thank you, Experience hotel CRM!”
Francois Dapremont, propriétaire de l’Hôtel Balmoral Paris ****
Balmoral Hotel
The quality control that CRM Experience performs for me on my customers is really great. I have, on several occasions, defused very annoying situations for the customer and have
transformed the test by having a customer delighted with our management and the hotel team.
Le Villa Italia
Hôtel de la Porte Dorée
Arvor Dorian Hotel
La Toubana Hotel & Spa
Princesse Caroline Hotel
Case study : customer relations, Experience Performance Score
Clearly measuring the impact of your customer relations? In this case study, find out how one hotel achieved the score of excellence, revealed with ease thanks to XPS.
Why emailing is essential for hotel marketing
Faced with increasing dependence on online booking platforms (OTAs), online advertising and social networks, emailing remains a promising direct marketing method for hotels. At a
Case study : e-reputation, review sollicitation
+56% more reviews… and a Traveller’s Choice Award. The automated hotel review sollicitation boost its visibility on TripAdvisor.
