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Customer Journey
Medias and resources

Customer Journey

KPIs to track
How to adapt your objectives to your situation, the main KPIs to monitor, the essential tools for effective reporting?
hotel satisfaction survey
The hotel satisfaction survey is an essential tool for assessing the quality of services offered by a hotel to its guests after their stay.
Are Hotel Chains destined to disappear?
Managing several hotels is no easy task. You have to balance the needs of each location while maintaining high standards and controlling your finances.
Établissement hôtelier
Exploring the dynamic and sometimes complex relationship between online travel agencies (OTAs) and hoteliers, our series of articles looks at this pivotal relationship that
ota booking.com
In the ever-changing world of hotels, OTAs (Online Travel Agencies) have become key players. These virtual platforms, such as Booking.com, Expedia and Airbnb, are
The hotel industry has a close relationship with OTAs, key players in the distribution and acquisition of reservations. Hotels seeking to capitalize on the
Customer journey
Hoteliers, we teach you nothing: the ability to offer a tailor-made experience is now a key element to build a lasting and profitable relationship
Livre blanc Experience CRM : Satisfaction ou E-réputation ? Telle est la question
These two vital elements need to be mastered separately, and combined to get the best out of each, so as to reinforce your brand
comprendre et réduire commissions booking
Booking.com is one of the world’s most popular hotel booking platforms, offering travelers a variety of accommodation options just a click away. However, for
Brochure experience EN
Find out more about our CRM tool, its features and functionalities.
Gérer et améliorer votre e-réputation - Experience CRM
Building customer loyalty by offering the little extra that cannot be found elsewhere remains a daily challenge for hoteliers.OTAs have understood this, which is