Customer Journey
Medias and resources

Customer Journey

The customer experience no longer starts at reception. Find out why measuring every digital customer relation interaction is vital
What is the purpose of a hotel CRM ? More than just sending automatic emails or storing contacts. In a sector where every interaction
Opening a hotel is a real challenge: managing bookings, creating a memorable customer experience, while keeping everything organised. In this article, discover 8 good
What if the key to optimal customer engagement in the hotel industry lay in merging sales CRM and hotel CRM? Dive into this article
Un lit divisé en deux. Le côté gauche est dans une chambre standard d'un hôtel. Le côté droit est dans une chambre magnifique avec vue sur un jardin.
Increasing your hotel’s revenue doesn’t always mean acquiring new customers. By optimizing cross-selling and up-selling practices, you can turn every stay into an additional
Customer satisfaction and e-reputation
Every satisfied customer represents a potential future booking and a potential ambassador for your establishment through online reviews and recommendations. At the same time,
Automated communication
The hotel industry, marked by increasing competition and high expectations in terms of customer service, requires careful monitoring and a personalized approach. Today, more
KPIs to track
How to adapt your objectives to your situation, the main KPIs to monitor, the essential tools for effective reporting? How can you train your
hotel satisfaction survey
The hotel satisfaction survey is an essential tool for assessing the quality of services offered by a hotel to its guests after their stay.
Are Hotel Chains destined to disappear?
Managing several hotels is no easy task. You have to balance the needs of each location while maintaining high standards and controlling your finances.
Automated marketing campaigns
Exploring the dynamic and sometimes complex relationship between online travel agencies (OTAs) and hoteliers, our series of articles looks at this pivotal relationship that