Forget impersonal email campaigns sent to your entire database. Instead, use campaigns tailored to your clients’ profiles and generate €31 for every €1 you invest.
Creating a emailing list
The "Experience" hotel CRM provides over 50 criteria enabling you to segment every email
![](https://experience-crm.fr/wp-content/uploads/2023/01/segmentatin-before-after-1024x467.webp)
General segments
- Travellers with a future booking
- Travellers currently at the establishment
- etc.
Segments for hotel groups
- Send to all hotels in the group
- Send to a single hotel in the group
- etc.
Segments associated with last stay
- Price code for last stay
- Channel for last stay
- Segment for last stay
- etc.
Segments linked to stays
- Booking date
- Arrival date
- Stay length
- Room category
- Reason for travel
- etc.
Segments associated with email campaign activity
- Campaigns received
- Campaigns opened
- Campaigns clicked
- etc.
Segments linked to clients
- Client country
- Client language
- Number of stays
- Age
- etc.
Automated campaigns
Don’t have time to create an email campaign?
Use our 5000 automated options
Analyse your clients
With the comprehensive information collected about your clients, the CRM creates ongoing contact with them at times you think relevant: birthdays, personal events, 1 year after they leave the hotel, etc.
Save time
The smart CRM automatically keeps in touch with your clients. Focus on what matters: the clients at your hotel!
![campagnes automatisée experience CRM marketing](https://experience-crm.fr/wp-content/uploads/2023/01/automation_jpg-1024x733.webp)
Attractive campaigns in your hotel colours
![mailing design](https://experience-crm.fr/wp-content/uploads/2023/01/marketing-design-v2-1024x630.webp)
One-off campaigns
Our CRM has a tool for creating marketing emails and newsletters accessible to all kinds of users! Make your templates in just a few minutes and share your latest offers and news with your clients without wasting any time
Email campaigns analysis
Accurately calculate your revenue
More emails are being read on phones, while final bookings are made on computers.
As a result, you can’t necessarily track the true turnover generated by your email campaigns.
Thanks to our tracking system, all bookings stemming from your email campaigns are correctly identified, whether they’re made straight away or after a few days, using one or more devices (computer, tablet, etc.)
![](https://experience-crm.fr/wp-content/uploads/2023/01/balmoral.png)
“In 2020, my email campaigns generated €121,516 in bookings. Thank you, Experience hotel CRM!”
Francois Dapremont, propriétaire de l’Hôtel Balmoral Paris ****
![](https://experience-crm.fr/wp-content/uploads/2023/01/track-booking.webp)
![](https://experience-crm.fr/wp-content/uploads/2022/12/balmoral.png)
Balmoral Hotel
![](https://experience-crm.fr/wp-content/uploads/2022/12/villaitalia.png)
The quality control that CRM Experience performs for me on my customers is really great. I have, on several occasions, defused very annoying situations for the customer and have
transformed the test by having a customer delighted with our management and the hotel team.
Le Villa Italia
![](https://experience-crm.fr/wp-content/uploads/2022/12/portedoree.png)
Hôtel de la Porte Dorée
![](https://experience-crm.fr/wp-content/uploads/2022/12/arvorDinan.png)
Arvor Dorian Hotel
![Toubana hôtel & spa - logo](https://experience-crm.fr/wp-content/uploads/2022/12/toubana.png)
La Toubana Hotel & Spa
![](https://experience-crm.fr/wp-content/uploads/2022/12/princesseCaroline.png)
Princesse Caroline Hotel
![Customer satisfaction and e-reputation](https://experience-crm.fr/wp-content/uploads/2024/01/marketing-saint-valentin-300x200.jpg)
Customer satisfaction and E-reputation: two pillars of success for the modern hotel industry.
Every satisfied customer represents a potential future booking and a potential ambassador for your establishment through online reviews and recommendations. At the same time, a
![Automated communication](https://experience-crm.fr/wp-content/uploads/2023/06/Comment-ameliorer-la-satisfaction-client-avec-le-pre-sejour-300x200.jpg)
Using automated communication to improve customer experience in hotels
The hotel industry, marked by increasing competition and high expectations in terms of customer service, requires careful monitoring and a personalized approach. Today, more than
![KPIs to track](https://experience-crm.fr/wp-content/uploads/2019/05/digital-marketing-ga5f9eec63_640-300x200.jpg)
Optimize hotel management with relevant objectives and active KPI monitoring
How to adapt your objectives to your situation, the main KPIs to monitor, the essential tools for effective reporting? How can you train your teams