In today’s digital age, online reviews have become a powerful forum for consumers to express their experiences; both their satisfaction and their dissatisfaction. So
Exploring the dynamic and sometimes complex relationship between online travel agencies (OTAs) and hoteliers, our series of articles looks at this pivotal relationship that
In the ever-changing world of hotels, OTAs (Online Travel Agencies) have become key players. These virtual platforms, such as Booking.com, Expedia and Airbnb, are
Artificial Intelligence is a hotly debated topic.“What will it bring to our business?“How can we use it wisely?”“How can we maintain, despite everything, a
