All our Post about e-reputation

Hoteliers, how do you respond to a bad customer review?

In today’s digital age, online reviews have become a powerful forum for consumers to express their experiences; both their

From partnership to competition: OTAs through the eyes of hoteliers

Exploring the dynamic and sometimes complex relationship between online travel agencies (OTAs) and hoteliers, our series of articles looks at this pivotal relationship that

OTAs: friend or foe of hoteliers?

In the ever-changing world of hotels, OTAs (Online Travel Agencies) have become key players. These virtual platforms, such as Booking.com, Expedia and Airbnb, are

The benefits of collecting reviews for your hotel

On the Internet, for a hotel to be well referenced and visible, it needs to collect good reviews from its customers. However, this can

How to improve your ranking on TripAdvisor?

An online review platform and powerful tool used by travelers around the world to help them find great restaurants and hotels, a high ranking

What reviews have your customers left in recent months?

86%: this is the percentage of people who consult customer reviews before choosing their hotel, whether on online reservation sites, Google or TripAdvisor. It

What does “hotel CRM” means ?

A hotel CRM (Customer Relationship Management) states exactly what it does: it manages the relationship you have with the customers of your hotel. How

7 types of CRM, which one to choose?

Dear hotel owners and managers, Since the beginning of Experience Hotel, nearly 5,000 marketing directors, revenue managers, GMs and owners representing more than 11,000

7 Preconceived ideas about Hotel CRM tools

Recently, I read a fantastic article written by a hotel consultant who explained that CRM tools are one of the worst things ever to

The different levers of the customer journey

Dear hotel owners and managers, Today, I’d like to talk to you about the various levers that affect the customer journey, from the initial

E-reputation vs. guest satisfaction analysis

I know that 95% of people mix their e-reputation and guest satisfaction analysis. I did the same thing myself for years. It was only

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E-reputation: Post

Hoteliers, how do you respond to a bad customer review?

From partnership to competition: OTAs through the eyes of hoteliers

OTAs: friend or foe of hoteliers?

The benefits of collecting reviews for your hotel

How to improve your ranking on TripAdvisor?

What reviews have your customers left in recent months?

What does “hotel CRM” means ?

7 types of CRM, which one to choose?

7 Preconceived ideas about Hotel CRM tools

The different levers of the customer journey

E-reputation vs. guest satisfaction analysis

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