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White Paper

Case Study

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White Paper

Case Study

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White Paper

Case Study

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White Paper

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E-reputation

Media and resources space

E-reputation: Post

How to improve your ranking on TripAdvisor?

An online review platform and powerful tool used by travelers around the world to help them find great restaurants

What reviews have your customers left in recent months?

86%: this is the percentage of people who consult customer reviews before choosing their hotel, whether on online reservation sites, Google or TripAdvisor. It

What does “hotel CRM” means ?

A hotel CRM (Customer Relationship Management) states exactly what it does: it manages the relationship you have with the customers of your hotel. How

7 types of CRM, which one to choose?

Dear hotel owners and managers, Since the beginning of Experience Hotel, nearly 5,000 marketing directors, revenue managers, GMs and owners representing more than 11,000

7 Preconceived ideas about Hotel CRM tools

Recently, I read a fantastic article written by a hotel consultant who explained that CRM tools are one of the worst things ever to

The different levers of the customer journey

Dear hotel owners and managers, Today, I’d like to talk to you about the various levers that affect the customer journey, from the initial

E-reputation vs. guest satisfaction analysis

I know that 95% of people mix their e-reputation and guest satisfaction analysis. I did the same thing myself for years. It was only

598 hoteliers share their best tips for boosting revenues in times of crisis

Dear hotel owners and managers, Recently, we sent a survey to thousands of your colleagues, with two goals: to ask them about the major

Why is the CDP a matter of course in the hospitality world?

Dear hoteliers, Today, we are going to talk about the Customer Data Platform, also called CDP or Data Management Platform by our Anglo-Saxon friends.

The new Tripadvisor option to be activated without further delay: ‘Travel Safe’

Dear readers, Although it is true that most hotels have been struggling since the start of the COVID-19 pandemic, many platforms are trying to

I have a date: I’m going to let them know everything about me, positive and negative…

Dear hoteliers, Today we’re going to talk about love, dating and “pulling”; and look at what you do when you meet a pretty girl