In today’s digital age, online reviews have become a powerful forum for consumers to express their experiences; both their satisfaction and their dissatisfaction. So
Exploring the dynamic and sometimes complex relationship between online travel agencies (OTAs) and hoteliers, our series of articles looks at this pivotal relationship that
In the ever-changing world of hotels, OTAs (Online Travel Agencies) have become key players. These virtual platforms, such as Booking.com, Expedia and Airbnb, are
86%: this is the percentage of people who consult customer reviews before choosing their hotel, whether on online reservation sites, Google or TripAdvisor. It
Dear hotel owners and managers, Since the beginning of Experience Hotel, nearly 5,000 marketing directors, revenue managers, GMs and owners representing more than 11,000
