Hotel & restaurant CRM

Together, let's build customer loyalty

Database ↴

Experience, the CRM for hotels and restaurants that takes care of your customers from their reservation to their loyalty

NEW - Experience Performance Score

The first standard on the hospitality market that lets you assess the quality of your customer relations

Customer Database

All your information is centralized, usable and optimized to increase your revenues. Thanks
to the RCU (Unique Customer Repository), take advantage of automatically updated and
deduplicated customer cardexes. Retrieve your customers’ contact information and segment
them to understand their desires, provide them with a unique service, encourage them to
leave positive feedback, and build loyalty by communicating with them in a personalized and
efficient manner.

Customer journey

Accompany and communicate at every stage of the customer journey: Before the stay: contact your customers, offer them an exceptional experience, increase your additional sales. During the stay: collect data on your customers, monitor their level of satisfaction, prevent bad reviews. After the stay: collect positive reviews, keep in touch, build loyalty.

E-reputation

Analyze your e-reputation, follow its evolution, your ratings, reviews and positions on different online platforms. Take advantage of the semantic analysis of reviews to quickly identify the terms that are regularly used and to identify trends.

E-mail campaigns

Increase direct bookings and reduce commissions paid to OTAs. Automate the sending of personalized emails to your customers based on their segmentation. Create your newsletters with an intuitive tool accessible to all. Use our personalized scenarios and automate your mailings according to the segments and/or events you consider key. Build customer loyalty directly

Hotel group

A single CRM interface for all your hotels, a single multi-hotel AND multi-PMS database Take advantage of a centralized view for all your hotels and distribute access by establishment to your hotel managers. Whether you need to work on one or fifty establishments, equipped with one or several different PMS, the CRM Experience allows you to gather information in a single database, from your business software and enrichment forms.

Marketing Email

Experience CRM vs Mailchimp: Which Tool is Truly Designed for Hoteliers?

Which emailing and newsletter tool is right for hoteliers? Discover our comparison of marketing solutions for hotels.

The use of a commercial and hotel CRM: towards a global customer engagement solution

What if the key to optimal customer engagement in the hotel industry lay in merging sales CRM and hotel CRM? Dive into this article to discover how this strategic alliance creates a virtuous circle, boosting both sales and the customer experience.

The benefits of personalised promotional campaigns

It’s essential to stand out from the crowd if you want to attract and retain customers. Personalised promotion campaigns are proving to be an extremely effective strategy for achieving this. In this article, we’ll explore why personalised promotions are so beneficial for hospitality market.

Management and segmentation of your customer database

Automatically collect, enrich and segment your customer data in order to target and refine your communication and marketing actions. Offer a "tailored" experience to your customers: send the right offer, on the right channel, at the right time!

Data centralization

Obtain a unique customer database in a 100% automatic way, centralizing all the information related to each of your customers: import your existing databases, restructure your customer data and merge duplicate customer records

Automated pre-stay, in-stay and post-stay communication

Automatically accompany your customers throughout their stay, from booking confirmation to post-stay communication, including pre-stay, pre-check-in, in-stay and post-stay satisfaction surveys, customer review collection, promotional emails, etc.

Customer Satisfaction and E-Reputation

AAnalyze and improve the quality of your rooms and services to optimize your customers' experience. Then increase online reviews and improve your ranking on OTAS, Google, TripAdvisor, etc. with consolidated reputation management, customer satisfaction surveys and automated quality analysis reports.

Increase direct bookings and decrease OTA commissions

Capture customer email addresses and send them campaigns with exclusive promotional offers and unique, personalized benefits. Take control of your customer relationship, increase visibility, build loyalty, generate more direct bookings and lower OTAs commissions!

Increase TRevPar and additional sales

Segment your customer database to offer the right services to the right people. Anticipate needs and provide solutions: the customer will feel pampered, you will improve their experience with you, generate additional sales in a 100% automated way, and thus increase your TRevPAR

Cross-selling and additional sales

If your establishment offers something other than accommodation: spa, restaurant, souvenir store, sale of local products, etc. Offer your customers products and services that are compatible with those they purchase, build loyalty, and increase revenue from your related activities.

Automate tasks and save operational time

Automate pre-, in-, and post-stay mailings, and schedule personalized email campaigns based on your customer segmentation automatically. Generate revenue and build customer loyalty without even thinking about it!