Integrating WhatsApp into our customer journey has been an accelerator: more reactivity, more opportunities and a real consistency for the hotel group.
Located in the heart of Nice-France, the Khla Nice Hotel*** welcomes urban, connected guests looking for simplicity. In an environment where responsiveness and personalisation have become essential, the team wanted to streamline its exchanges with travellers throughout their stay, without adding workload. The hotel adopted the WhatsApp tool, integrated with Experience CRM, to modernise its communication and create natural relational and commercial opportunities.
A well-integrated tool, better-perceived messages, an enhanced customer experience. The hotel quickly noticed the difference. Discover the tangible results obtained from the campaigns.
having received the campaign, begins the conversation with the hotel
average open rate for WhatsApp messages
of messages opened generated customer engagement
of deliverability
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