This digital upsell strategy help us to enhance the customer experience. In addition, the investment in CRM was quickly covered by the revenue generated.
The Fourvière Hôtel Lyon**** unveils a place steeped in history where the charm of the past meets contemporary elegance. A former 19th-century convent, the hotel offers unique services, 75 distinctive rooms, a bistronomic restaurant, seminar rooms, secure parking, a wellness area, and personalised attention. In this exceptional surroundings, the implementation of customer relations campaigns and digital upsell strategy are a major lever for highlighting each experience, strengthening loyalty, and enhancing each guest’s stay.
The hotel achieved exemplary results as soon as the additional services were introduced in the pre-stay process!
services reserved in 2024
of completed forms resulted in service booking
operational gains in reception through the automation of sendings and invoicing services management
turnover generated compared to the 1st year
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