Three years ago I published the top 20 best hotel services to provide in your establishment. However, today we live in an era of hyper-personalization. Impersonality is no longer fitting; so an update is required.
Customers more than ever expect to receive services that meet their needs and expectations. Satisfying them is not only especially rewarding but also a promise of a prosperous future.
Here is a tool for you to try: the top services to offer according to each major client segment of independent hotels.
Happy reading!
Best hotel services : no classification
Before looking at the particular – the classification by customer type – let’s examine the general! Some services are widely required and occupy the first spots.
- Breakfast
- Parking
- Shuttle
- Flowers
- Champagne bottle
- Paid Wi-Fi (pocket Wi-Fi)
- Book of metro tickets
- Romantic package
- Meal
- Boat or bus tour
This list is very important and will be as advisable as is practical in 2 cases:
1) You have a real mix of customers; and/or
2) You do not have the resources to offer personalized services to each type of customer.
Compare this list with the TOP 10 established 3 years ago, as summarized below:
- Breakfast / +0 place
- Parking / +0 place
- Shuttle / +7 places
- Flowers / +2 places
- Champagne bottle / +0 place
- Paid Wi-Fi (pocket Wi-Fi) / new
- Book of metro tickets / -3 places
- Romantic package / +5 places
- Meal / -2 places
- Boat or bus tour / new
Before consulting the lists
In all of the following lists, I have deliberately not categorized the services so that you can glean ideas for your establishment.
Please note that, despite the obvious interest they present, these lists can be misleading since several services belonging to the same category are distributed around various places (for example: Bateaux-mouches, Louvre Museum Ticket, Eiffel Tower Ticket, etc.) when they should be grouped under one title (such as “Tourist Activities” in our example).
In addition, of the 300 establishments analyzed for this article, many form part of our premier customers, that is to say Parisian hotels. This means you will find classics of the capital such as the Musée d’Orsay, the Louvre, etc. You, therefore, have to adapt the importance of these types of services to those available in your area.
Best hotel services for couples
- Breakfast
- Parking
- Flowers
- Shuttle
- Champagne bottle
- Romantic package
- Champagne half-bottle
- Lunch or dinner
- Paid Wi-Fi (example: pocket Wi-Fi)
- Spa / Hammam
- Massage
- Wine
- Metro ticket
- Boat or bus tour
- Room upgrade
- Eiffel tower ticket
- Chocolates
- Louvre museum ticket
- Early Check-In
- Macarons
Best hotel services for families
- Breakfast
- Parking
- Shuttle
- Paid Wi-Fi (example: pocket Wi-Fi)
- Champagne bottle
- Boat or bus tour
- Metro ticket
- Room upgrade
- Lunch or dinner
- Zoo ticket
- Flowers
- Champagne half-bottle
- Early Check-In
- Macarons
- Louvre museum ticket
- Outside activity
- Wine
- Eiffel tower ticket
- Massage
- International adapter
Best hotel services for travelers
- Breakfast
- Shuttle
- Parking
- Paid Wi-Fi (example: pocket Wi-Fi)
- Metro ticket
- Flat water
- Early Check-In
- Room upgrade
- International adapter
- Wine
- Champagne bottle
- Massage
- Late Check-Out
- Champagne half-bottle
- Louvre museum ticket
- Boat or bus tour
- Lunch or dinner
- Fruit basket
- Hair dryer
- Spa / Hammam
Best hotel services for groups of friends
- Breakfast
- Parking
- Shuttle
- Paid Wi-Fi (example: pocket Wi-Fi)
- Champagne bottle
- Metro ticket
- Lunch or dinner
- Champagne half-bottle
- Early Check-In
- Room upgrade
- International adapter
- Boat or bus tour
- Massage
- Flowers
- Wine
- Late Check-Out
- Louvre museum ticket
- Spa / Hammam
- Eiffel tower ticket
- Safe
Best hotel services for tourists
- Breakfast
- Parking
- Shuttle
- Paid Wi-Fi (example: pocket Wi-Fi)
- Flowers
- Champagne bottle
- Metro ticket
- Champagne half-bottle
- Boat or bus tour
- Lunch or dinner
- Romantic package
- Wine
- Louvre museum ticket
- Early Check-In
- Eiffel tower ticket
- Room upgrade
- Museum pass
- Massage
- Macarons
- Outside activity
Best hotel services for business travelers
- Breakfast
- Parking
- Shuttle
- Paid Wi-Fi (example: pocket Wi-Fi)
- Metro ticket
- Early Check-In
- Room upgrade
- Champagne half-bottle
- Flat water
- Wine
- Champagne bottle
- Flowers
- International adapter
- Late Check-Out
- Spa / Hammam
- Massage
- Romantic package
- Lunch or dinner
- Louvre museum ticket
- Room with specific view
Best hotel services for honeymoon trips
- Breakfast
- Flowers
- Champagne bottle
- Shuttle
- Parking
- Romantic package
- Champagne half-bottle
- Lunch or dinner
- Paid Wi-Fi (example: pocket Wi-Fi)
- Massage
- Chocolates
- Wine
- Boat or bus tour
- Spa / Hammam
- Eiffel tower ticket
- Room upgrade
- Metro ticket
- Macarons
- Louvre museum ticket
- Variety of foods
Conclusion
It is vital to offer services tailored to each of your customers. If you take a look at the various businesses in your street, you will see more and more that there are new “concepts” appearing, each aimed at a unique target audience: Vegan restaurant, specialized games store, sellers of a particular type of clothing, etc.
Consumers like to go to specific places that offer only products that suit their requirements. Although it is difficult if not impossible to achieve the same result with a hotel – one of the particularities of which is to attract many different types of guests – you can at least make sure that your hotel does not offer all its services to all your customers, in an undifferentiated manner. With the tools that now exist it is easy to analyze each need of each customer in order to present them with only the services that match their profile.
Thank you!
