Thanks to smooth internal management and a carefully crafted concept, our guests enjoy a harmonious stay that encourages them to return.
Nestled between two of Paris’ largest railway stations, the Whistler Paris Hotel offers its guests an immersion in the world of railways, combining elegance and travel. Today, the 4* hotel, which uses Medialog for its PMS and Experience CRM, is undergoing rapid change, seeking to consolidate its achievements and seize new opportunities for growth.
Medialog PMS is connected in 2-way mode (automated bidirectional data transfer) with Experience CRM. This has created real synergy that benefits the hotel.
The team finds Medialog PMS easy to use and is becoming more efficient.
The PMS feeds Experience CRM with accurate and actionable information.
ROI x 7 !
The hotel sends personalised campaigns that achieve an open rate of 40% and generate an average of €421 in revenue per booking.
PMS–CRM fluidity enhances the customer experience and encourages repeat business: 7% of customers return for a second stay or more.
In just one year, the seamless integration between PMS and CRM, combined with consistent internal choices and the hotel’s unique experience, has optimised management and strengthened customer loyalty. The results are clear: +7% RevPAR and +7.68% occupancy rate, illustrating the effectiveness of a comprehensive approach where hotel technology, organisation and customer experience reinforce each other.
increase in occupancy rate in one year
increase in RevPAR in one year
the marketing tool provides a tangible return on investment
customers return for a second stay or more…
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Medialog is a major publisher of software for the hotel and restaurant industry. Its innovative PMS and POS solutions are reliable assets that make everyday life easier for professionals, with high-quality support services. Find out more.
