• How much time do you waste checking your customer database?
• How many opportunities have you lost because of an incomplete, out-of-date customer file?
• How many times has your client follow-up within a group failed because of a non-centralized database?

This white paper is about the importance of having a customer database, but it doesn’t do everything if you don’t make it “live”.

We’ll give you the steps to make your customer database optimal in order to significantly increase loyalty, satisfaction, guest engagement on your marketing actions and, always, your direct sales.

Summary : 

• Introduction 

01 – Update your customer Data

1.1 – Knowing which data to retain

1.2 – Detecting incorrect data

1.3 – Finding and removing duplicates

1.4 – Structuring your data 

1.5 – Verifying and optimizing data

1.6 – Creating complex filters

1.7 – Running regular backups

02 – What about your hotel CRM?

• Conclusion

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