An online review platform and powerful tool used by travelers around the world to help them find great restaurants and hotels, a high ranking on TripAdvisor can lead to more bookings.
In this article, Experience gives you five simple tips that will help you improve your TripAdvisor ranking and make your hospitality establishment stand out from the competition. We’ll look at things like TripAdvisor ranking rules, review collection, photos, and responding to customer reviews. With these tips and tricks, you’ll be able to successfully improve your ranking in the TripAdvisor rankings.
TripAdvisor’s ranking rules
TripAdvisor is one of the most popular travel review sites, and its rankings are highly sought after by hospitality businesses. Knowing how its ranking algorithm works, the rules for how TripAdvisor ranks businesses can help you ensure your business receives the recognition it deserves.
The first thing to understand about TripAdvisor rankings is that they are based on a combination of user reviews and ratings. Average rating, amount of reviews, frequency of reviews, recent reviews… What to consider and how to improve your ranking?
Collect a maximum of customer reviews
Collecting customer reviews is an important part of running a successful business. Collecting reviews on this site can not only help you improve your ranking on the site, but also help you understand what your customers think of your products and services, in order to improve their satisfaction.
Improve the customer experience during their stay
One of the best ways to improve your ranking on Tripadvisor is to focus on the customer experience. For customers to leave good reviews, they need to be satisfied with their visit. So it’s essential to ensure that every visitor receives excellent service and has a memorable experience. Asking about your customers’ satisfaction during their stay is a good way to identify sources of dissatisfaction, address potential problems, and avoid letting unhappy customers leave. Avoiding bad comments will improve your average rating, and your position in the travelers’ ranking.
Check your customers’ satisfaction before they leave
It is a very important step in customer service to check the satisfaction of your customers before they leave. After all, how can you build strong relationships with your customers if you don’t know how satisfied they are? Customers who feel valued are more likely to return. So measuring their satisfaction lets you know if your processes and services are meeting expectations. Checking customer feedback not only identifies problems but also lets you know what’s working well, helping you stay ahead of the competition.
Collect reviews on TripAdvisor
Encourage your customers to leave a review directly after their stay
It’s important to ask customers to leave a review shortly after their stay, when the experience is still fresh in their minds. This ensures that the reviews are accurate and reflect reality. Your ranking and positive reviews on TripAdvisor will attract more potential customers!
Encourage customers to update their previously posted reviews
It’s important to encourage customers to update their previously posted TripAdvisor reviews if their opinion has changed over time, such as if they encountered a problem that has since been resolved. This will ensure that your business’ ranking on TripAdvisor remains accurate and up-to-date.
Reward guests who leave positive reviews
Creating an incentive or reward system can encourage guests to leave positive reviews about your hotel. You can offer them discounts or free upgrades on their next visit or send them thank-you gifts, such as snacks and drinks during their stay, in appreciation for the time they spent writing thoughtful reviews.
Embrace technology
- Using systems such as automatic review incentive software can be a great way to increase the number of reviews on TripAdvisor. This type of software allows businesses to send automatic emails to customers after they have made a purchase or service, asking them to leave a review on TripAdvisor. This allows businesses to get more reviews and ratings from customers, which can help improve their overall rating on the site. Additionally, encouraging customers to share their experiences on social media can be a great way to increase your TripAdvisor ranking. Encourage your customers to post photos and comments about their experience on their own social media accounts, and be sure to include links to your TripAdvisor page. This will help drive traffic to your page, which can help improve your rankings.
- Use a review response management system. A response management solution will allow you to more efficiently track customer engagement on TripAdvisor, leaving you more time for yourself. This type of system allows businesses to quickly and easily respond to reviews, whether positive or negative, in a timely manner.
- Use a semantic review analysis tool. This will help you track customer trends and sentiments over time, so you can focus on improving the customer experience. Semantic feedback analysis allows you to easily identify trends and sources of dissatisfaction so you can make changes accordingly.
Respond to positive and negative reviews on TripAdvisor
Respond to positive and negative reviews
Acknowledge positive reviews, thank the customer for their feedback, and make sure to respond with a personalized message that shows you really care about the customer.
While a positive review is always good publicity, a negative review will be read easily, and your response becomes an important communication to your potential future customers.
Negative reviews should be handled quickly and professionally. Responding with an apology can help defuse the situation, presenting a solution to the problem is even better, and will be a good point for future readers of the reviews and your responses to them.
Improve response rate and response time.
Improving response rate and time is an important factor in improving TripAdvisor rankings. Responding quickly to customer requests and reviews can help build customer trust, which can lead to a higher rating on TripAdvisor. Here are some tips to improve response rates and times.
Add beautiful photos
Adding beautiful photos to your TripAdvisor page can be a great way to improve your ranking. Quality photos help customers get a better idea of what you offer and can encourage people to visit your establishment.
Feature quality content that reflects your image: another way to be visible to potential guests is to provide quality photos and videos of each room type that accurately reflect the interior design style or amenities of the property. Consider creating a dedicated page or section on your website with helpful videos, such as “how-to” tutorials, where loyal guests or key staff members talk about what makes staying at your hotel unique. This will help build trust by showing real footage and providing authentic content that meets travelers’ needs.
Analyze the Tripadvisor rankings of your competition
Analyzing competitor Tripadvisor rankings can be a valuable tool for businesses looking to improve their performance. By analyzing competitor rankings, businesses can identify their strengths and weaknesses, draw inspiration from them to improve
Track what other top-ranked hotels are doing in terms of customer service, hospitality and amenities, then strive to meet or exceed their standards of excellence!
Use the TripAdvisor Ads platform
TripAdvisor Ads offers hoteliers an effective way to reach more potential guests who are actively searching for locations-54% of travelers said they would click on paid advertising results* before organic search results when searching online for lodging options, so using this platform can give your hotel a leg up on other competitors vying for the same set of visitors.
