White Book

The hotel industry has a close relationship with OTAs, key players in the distribution and acquisition of reservations. Hotels
Livre blanc Experience CRM : Satisfaction ou E-réputation ? Telle est la question
These two vital elements need to be mastered separately, and combined to get the best out of each, so as to reinforce your brand
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Customer Experience in the hotel industry is a sequence of subtle and meaningful interactions that go beyond the simple business transaction.The Journey that shapes
Livre blanc Experience CRM : Comment construire une base de données clients optimale ?
This white paper is about the importance of having a customer database, but it doesn’t do everything if you don’t make it “live”. We’ll
This White Paper deals with the importance of knowing and mastering the Customer Journey in hospitality, in order to provide a better guest experience,
This white paper discusses the importance of having a good online visibility for your business (and how to improve it if it is not